«Want to be more influential? Focus on stakeholders needs».

Why the future of insights is about foresight, not hindsight

At L’Oréal, leaders are encouraged to be both poets and peasants: visionary enough to imagine the future, yet grounded enough to stay close to the realities of the business. Few people embody that philosophy better than Edwin Taborda, Global Insights & Intelligence Leader at L’Oréal.

In this episode of Insights Plaza, Edwin shares how a career spanning Procter & Gamble, Mondelez, Kimberly-Clark, Electrolux, and L’Oréal has shaped his perspective on leadership, consumer understanding, and the future of insights. In this conversation:

• Why the future of insights is about foresight, not hindsight
• The importance of being both a “poet and a peasant” in business
• How AI is transforming research, data analysis, and decision-making
• Why human intelligence remains essential in an AI-powered world
• The role of storytelling in influencing business leaders
• Early signals vs. trends: where competitive advantage is really created
• Synthetic data, digital twins, and the limits of automation
• Edwin’s advice for the next generation of insights professionals
• Why curiosity, courage, and taking risks matter more than ever

«En Latinoamérica necesitamos creernosla más«

Este episodio marca el inicio de la versión en español de Insights Plaza. Queremos conectar la comunidad de insights de Latinoamérica y España con el resto del mundo, y también contar nuestra profesión desde nuestra propia realidad, con nuestro lenguaje y nuestra forma de verla.

⁠Juan Carlos Cuadros, Director de Insights & Analytics de Colgate Palmolive en Latinamerica fue el último protagonista de mi anterior podcast (⁠People, Data and Insights⁠) y ahora ha sido un verdadero placer reencontrarlo y comprobar cómo ha evolucionado su visión y realidad trás 3 años de explosión de la IA.

Te invito a profundizar en una variedad de temas tratados desde un ángulo práctico:

• El secreto del crecimiento personal
• Revolución IA en Colgate Palmolive Latam
• El Gap entre declarado y comportamiento
• La posición de Latam en el mundo de Insights
• El liderazo de Insights en la empresa
• El departamento de Insights del Futuro

«There’s never been a more exciting moment to be in Consumer Insights and Analytics«

Are we witnessing the end of market research as we knew it?

Don’t miss the premiere of the Insights Plaza podcast, featuring a deep-dive conversation with Vinay Ahuja, Vice-President Analytics and Insights for P&G Europe and named one of the top 250 global insights innovators.

In this masterclass of an interview, Vinay tackles the most uncomfortable, exciting, and urgent debates in the world of data, AI, and consumer understanding:

• The AI and Data Paradox
• The say-do Gap
• The «inverted Moore’s Law» of Insights
• The Data Quality Crisis
• Synthetic Data and Digital Twins
• The next 5 years

Brilliant reflections from a leading professional in our industry who started out wanting to understand machines and ended up falling in love with understanding people.

Latest Podcasts

• «Cuanto más cerca estés del resultado, más relevante eres para el negocio»
• «Want to be more influential? Focus on stakeholders needs». Edwin Taborda – L’Oréal
• ¨En Latinoamérica necesitamos creernosla más¨. Juan Carlos Cuadros (Colgate Palmolive Latin America)
• There’s never been a more exciting moment to be in Consumer Insights and Analytics – Vinay Ahuja (Procter & Gamble)
• El éxito de la marca y el departamento de Insights – Juan Carlos Cuadros (Colgate Palmolive)